Her Serenity
BRAND REDESIGN
As a fun creative exercise, I designed a full rebrand for Her Serenity, a company that has carefully curated a network of expertise to redefine the way women manage their wellness and fertility.
While keeping the core tenants of the Her Serenity brand, I explored a full overhaul of their visual identity, using a more clearly defined brand personality to drive this creative endeavor.
MOOD
Her Serenity values:
Trust, Transparency, Collaboration, Innovation, Accessibility, Expertise, Community, Love, Kindness, Education, Integration, Support, Convenience.
Driven with love to handle the way we manage women's wellness, fertility, and family planning. Her Serenity was found on a mission to reinvent the way solutions are both accessed, afforded, and managed.
BRAND PERSONA
PRIMARY LOGO
SUPPORTING LOGO MARKS
COLOR PALETTE
BRAND PATTERNS
TYPEFACES
SUPPORTING ELEMENTS
BRAND IN ACTION
