Her Serenity

BRAND REDESIGN

As a fun creative exercise, I designed a full rebrand for Her Serenity, a company that has carefully curated a network of expertise to redefine the way women manage their wellness and fertility.

While keeping the core tenants of the Her Serenity brand, I explored a full overhaul of their visual identity, using a more clearly defined brand personality to drive this creative endeavor.

MOOD

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Her Serenity values:

Trust, Transparency, Collaboration, Innovation, Accessibility, Expertise, Community, Love, Kindness, Education, Integration, Support, Convenience.

Driven with love to handle the way we manage women's wellness, fertility, and family planning. Her Serenity was found on a mission to reinvent the way solutions are both accessed, afforded, and managed.

BRAND PERSONA

PRIMARY LOGO

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SUPPORTING LOGO MARKS

COLOR PALETTE

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BRAND PATTERNS

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TYPEFACES

SUPPORTING ELEMENTS

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BRAND IN ACTION

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