In January 2019, Ashli Montgomery founded Quilt 2 End ALZ, a non-profit organization bringing together the quilting community with the fight to end Alzheimer’s disease. I had the great opportunity to help Ashli bring her vision for this new brand to life. 

 

After identifying her goals, the organization’s target audiences, and pinpointing the brand voice, I hit the ground running. Starting with a logo design, I was able to cultivate a visual brand for Quilt 2 End ALZ that appeals to all generations – an elegant and classic brand with modern, clean, and vivacious characteristics. 

 

Once we landed on the official logo variations, I helped Ashli develop a full visual brand to carry this new non-profit identity across materials and platforms.

 

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BRAND IN ACTION

Going beyond brand guidelines, I have enjoyed developing key branding and marketing tools for Quilt 2 End ALZ including:

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• A company website

• Stationary

• Packaging & shipping materials 

• Business cards

• E-mail templates

• Presentation templates

• Custom printed fabric

• T-shirts

• Quilt patterns

• Content calendars

• Social media and blog content

   

   & more