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Quilt 2 End ALZ


In January 2019, Ashli Montgomery founded Quilt 2 End ALZ, a non-profit organization bringing together the quilting community with the fight to end Alzheimer’s disease. I had the great opportunity to help Ashli bring her vision for this new brand to life. 


After identifying her goals, the organization’s target audiences, and pinpointing the brand voice, I hit the ground running. Starting with a logo design, I was able to cultivate a visual brand for Quilt 2 End ALZ that appeals to all generations – an elegant and classic brand with modern, clean, and vivacious characteristics. 


Once we landed on the official logo variations, I helped Ashli develop a full visual brand to carry this new non-profit identity across materials and platforms.



Going beyond brand guidelines, I have enjoyed developing key branding and marketing tools for Quilt 2 End ALZ including:

  • A company website

  • Stationary

  • Packaging & shipping materials 

  • Business cards

  • E-mail templates

  • Presentation templates

  • Custom printed fabric

  • T-shirts

  • Quilt patterns

  • Content calendars

  • Social media and blog content


   & more

Founder and CEO Ashli Montgomery is also a lifestyle blogger, yogi, and philanthropist, so her business cards needed to include two sets of information and match two separate brands: that for Quilt 2 End ALZ and for her personal blog

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