




Quilt 2 End ALZ
BRAND DEVELOPMENT
In January 2019, Ashli Montgomery founded Quilt 2 End ALZ, a non-profit organization bringing together the quilting community with the fight to end Alzheimer’s disease. I had the great opportunity to help Ashli bring her vision for this new brand to life.
After identifying her goals, the organization’s target audiences, and pinpointing the brand voice, I hit the ground running. Starting with a logo design, I was able to cultivate a visual brand for Quilt 2 End ALZ that appeals to all generations – an elegant and classic brand with modern, clean, and vivacious characteristics.
Once we landed on the official logo variations, I helped Ashli develop a full visual brand to carry this new non-profit identity across materials and platforms.
BRAND IN ACTION
Going beyond brand guidelines, I have enjoyed developing key branding and marketing tools for Quilt 2 End ALZ including:
-
A company website
-
Stationary
-
Packaging & shipping materials
-
Business cards
-
E-mail templates
-
Presentation templates
-
Custom printed fabric
-
T-shirts
-
Quilt patterns
-
Content calendars
-
Social media and blog content
& more
Founder and CEO Ashli Montgomery is also a lifestyle blogger, yogi, and philanthropist, so her business cards needed to include two sets of information and match two separate brands: that for Quilt 2 End ALZ and for her personal blog.
