I designed these two posters for WELLWVU’s Alcohol campaign kick starting the Fall 2017 semester at West Virginia University. We wanted to create something that would catch students’ eyes around campus but also find a message that didn’t use scare tactics or abstinence as the key aspect so we focused this campaign around the idea of knowing your limit and not drinking too much.
The designs were used on posters, pull-up banners, sidewalk boards around campus, bus ads, newspaper ads, and digital ads.
The beer glass "What's at the end of your drink?" iteration won the Best Agency Ad, 1st Place award at the 2018 West Virginia Press Association Awards